Craig Riner serves as chief marketing officer for HM Insurance Group (HM) and leads the company’s strategic marketing initiatives. He is responsible for the executive leadership of HM’s Marketing & Communications team and developing and executing the brand positioning and market strategy for HM Insurance Group, as well as Highmark Health's health plan, health system and additional diversified businesses.
Craig has more than 25 years of experience in strategy, marketing and public relations. He is a seasoned expert in driving innovation to improve overall customer experience, brand affinity and lifetime customer value. Additional areas of expertise include brand strategy, performance marketing; customer insights and analytics; and digital experience and design.
Craig joined HM Insurance Group in the fall of 2021. He has been with Highmark Health since 2016 when he joined the organization as a vice president of strategic marketing. He was later promoted to senior vice president of strategic marketing role in 2018. Prior to joining Highmark Health, Craig served as the vice president of marketing for Rite Aid Corporation. He started his career at MARC USA, one of the largest full-service independent marketing and advertising firms in the country, where he spent a number of years servicing customers in the health care industry.
Craig earned a Bachelor of Arts degree in English and Journalism from Duquesne University, where he is now acting as an Executive in Residence. In 2019, he completed The Wharton School’s Executive Education Certificate in Leadership and Transformation.